Search engines use titles, subtitles, abstracts, and keywords in bringing an article to the attention of a prospective reader. Readers also make decisions about what to read based on the content of the title and abstract. It is, therefore, important to carefully work on these three parts of an article in order to enhance discoverability and attract readers. Scholars also frequently cite articles solely on the basis of an abstract, which in turn is beneficial to the journal. Abstracts should be concise and explicitly convey the article’s principal and original contributions. Jargon should be avoided. Inside jokes and cute phrasing should be avoided in a title. If the article has a subtitle, it should offer more detail that communicates the subject matter of the article.